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    段琼, 虞慧群, 范贵生. 融合商品流行度与信任度的混合推荐算法[J]. 华东理工大学学报(自然科学版), 2022, 48(4): 549-555. DOI: 10.14135/j.cnki.1006-3080.20210303001
    引用本文: 段琼, 虞慧群, 范贵生. 融合商品流行度与信任度的混合推荐算法[J]. 华东理工大学学报(自然科学版), 2022, 48(4): 549-555. DOI: 10.14135/j.cnki.1006-3080.20210303001
    DUAN Qiong, YU Huiqun, FAN Guisheng. A Hybrid Recommendation Algorithm Integrating Commodity Popularity and Trust[J]. Journal of East China University of Science and Technology, 2022, 48(4): 549-555. DOI: 10.14135/j.cnki.1006-3080.20210303001
    Citation: DUAN Qiong, YU Huiqun, FAN Guisheng. A Hybrid Recommendation Algorithm Integrating Commodity Popularity and Trust[J]. Journal of East China University of Science and Technology, 2022, 48(4): 549-555. DOI: 10.14135/j.cnki.1006-3080.20210303001

    融合商品流行度与信任度的混合推荐算法

    A Hybrid Recommendation Algorithm Integrating Commodity Popularity and Trust

    • 摘要: 目前协同过滤算法在推荐系统中的应用比较广泛,但由于数据的稀疏性,传统的协同过滤算法往往存在推荐准确性不高的问题。本文通过引入用户的社交信任网络挖掘用户的信任信息来缓解此问题。此外,考虑到热门项目在评分相似度计算时的贡献权重,在传统的评分相似计算公式中考虑了用户共同评分项占比带来的影响。在此基础上,提出了一种融合商品流行度与信任度的混合推荐算法(TPRA)。在Epinions数据集上的实验结果表明:该算法相较于对照算法在平均绝对误差(MAE)、均方根误差(RMSE)两个指标上至少降低了约3%。

       

      Abstract: At present, collaborative filtering algorithm has been widely used in the recommendation system, but due to the data sparsity problem, the traditional collaborative filtering algorithm often has the drawback of low recommendation accuracy. This paper alleviates this problem by introducing users’ social trust network to mine users’ trust information. Besides, considering the contribution weight of popular items in the calculation of scoring similarity, this paper combines the influence of the proportion of users’ common scoring items into the traditional scoring similarity calculation formula. On this basis, this paper proposes a hybrid recommendation model (TPRA) of integrating commodity popularity and trust. Finally, the experimental results on Epinions data set show that the proposed algorithm can achieve better results than the comparison algorithm, the proposed algorithm can reduce MAE and RMSE by at least about 3%.

       

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