Abstract: The application of massive implicit feedback data is one of hot and difficult issues in the research of recommendation system.Aiming at the high noise and less negative feedback of implicit feedback data,this paper proposes a model of RR-PMF based on probabilistic matrix factorization (PMF),which optimizes the ranked reciprocal (RR) directly.By combining with the user-based KNN,this paper proposes a RR-UBPMF method,which is optimized via alternative least squares (ALS).The experiment via the last.fm dataset shows that the proposed algorithm has great advantages in the evaluation index of precision and NDCG,and can significantly improve the prediction accuracy and has good scalability.